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DIRECTIONS Spring 2011

Welcome to DIRECTIONS, PHMC's newsletter!

We now provide DIRECTIONS as an electronic Newsletter for those who choose to receive it by email.

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-The editorial staff of DIRECTIONS




COVER STORY: ChildLink: Connecting Families to Early Intervention Services

Reaching for things. Playing and exploring. Rolling over. Sitting up. Talking. These are just some of the milestones that most young children reach as they grow and develop. But what if your child has difficulty mastering these skills?

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A Message from our President & CEO

We develop every program at PHMC and our affiliates to serve a clearly identifiable need. At the same time, we understand that every population we serve faces a range of issues. The interplay of those challenges defines what that population requires of the public health infrastructure.

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PHMC Briefs

Announcements from PHMC.

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One Book, Every Young Child

On March 29, 2011, PHMC took part in the Pennsylvania One Book, Every Young Child literacy program, a statewide campaign to highlight the importance of early literacy development in preschoolers ages three to six through a single, shared reading experience.

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New in 2011: Research and Evaluation Group at PHMC Expands Its Mapping Services

PHMC’s Research and Evaluation Group offers Geographic Information System (GIS) mapping services. Programs can use GIS to map and analyze data, including population data, geographic boundaries and service locations.

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Youth-led Solutions to Healthy Living


“Healthy foods are not available in many neighborhoods,” a young female voice says as an image of a distressed Philadelphia neighborhood flashes on the screen, followed by another with shelves full of potato chips, candy and soda. “Corner stores put junk food in the front so it’s in plain sight,” the girl continues.

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From the Board Room: Q&A with PHMC Board Member Margie Austin
DIRECTIONS staff interviewed longtime PHMC board member Margie Austin, who has distinguished herself for her advocacy work on behalf of families of children with intellectual disabilities.
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Protecting Our Children

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Last year, PHMC affiliate Joseph J. Peters Institute celebrated 55 trailblazing years of protecting children against the devastating results of sexual abuse. At Protecting Children 2010, its event held in December, JJPI highlighted organizational accomplishments and the dedicated work of outgoing board chair Paul J. Fink, MD. Protecting children is at the core of everything JJPI does.

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Strengthen a Child’s Tomorrow Today

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PHMC affiliate Resources for Children’s Health (RCH) held its annual gala, Strengthen a Child’s Tomorrow Today, on November 7.

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Targeted Solutions Client Spotlight: Southeast Philadelphia Collaborative Marketing Strategy

The Southeast Philadelphia Collaborative (SEPC) brings together a group of neighborhood-based organizations dedicated to providing educational, safe, fun and inspiring learning and social environments for youth ages 12 to 18.

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Serving Children at Every Turn

PHMC’s and its affiliates’ programs and services range from teaching children about nutrition in the classroom to training teens to run a marathon. We believe that bettering the health of tomorrow’s generation begins now. Read about some of the programs we offer.

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Underage, Undercover: Teen Workers Help Identify Merchants Selling Tobacco to Youth

Despite being underage, 16-year-old RaeNa Johnson regularly buys cigarettes. And she gets paid to do it. Johnson is one of ten youth surveyors, ages 15 to 17, hired by Health Promotion Council (HPC) to try to buy tobacco products.

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CHDB Report: The State of Our Children’s Health

How connected are you to your social network? When was the last time you picked up the phone to talk with a friend? Joined a softball team? Chatted with your neighbor who lives across the street?

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